Address Look-Up Using Postal Code Helps Harley-Davidson Capture Lead Data Faster

Western Canada’s best attended charity event, The Langley Good Times Cruise-In took place on September 7th in Langley, British Columbia. The “Cruise – In” has become one of the largest mixed car shows in Canada and one of the Top 10 in North America according to Dennis Gage of My Classic Car. Thousands gathered to get a glimpse of Harley-Davidson’s 2014 motorcycle line-up which was a perfect opportunity for Harley Davidson to get a better understanding of its target market.

Tapquire provided Harley Davidson with mobile tablet kiosks and enthusiastic staff to help acquire new customers and market research. Those in attendance at the event were entered into a contest to win $500 by filling out an interactive survey.

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Let’s be honest here, most people dislike filling out surveys, especially if its time consuming. So how was Harley-Davidson so successful at capturing leads? Simple, they engaged Tapquire to deliver a consumer interaction that was user friendly, engaging and efficient. Our address look-up feature automatically pre-populates province, city, and street name based on the postal code entered by the user.

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The address look-up is extremely convenient and a huge time saver.  Check out this video to see the address look-up in action!

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