News

Tapquire Thrilled to be a Major Sponsor at Canada’s Annual Think-Tank Event, ideacity!

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ideacity, now in its 14th year, is Canada’s top gathering of doers and thinkers.

Produced and presented by Moses Znaimer, an internationally renowned Canadian broadcaster and media pioneer, founder of some 20 popular Canadian television channels and stations, ideacity brings 50 of the planet’s brightest minds together in Toronto, each June, to speak to a highly engaged audience.

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Notable past speakers have included Conrad Black, Barbara Gowdy, Michael Ignatieff, Douglas Coupland, Pamela Wallin, Pete Seeger, Robert Kennedy Jr., John Ralston Saul, Daniel Libeskind, Clayton Ruby, Romeo Dallaire and the late Peter Jennings.

This year the focus is on technology as ideacity brings together another stellar panel who will examine and share technology’s impact upon our lives. Speakers include:

• Naveen Jain on Consumer Space Travel
• Daryl Oster on Vacuum Tube Transportation
• Izhar Gafni on the $9 Cardboard Bike
• Liav Koren on 3D Printers
• Hiroshi Ishiguro on Humanoid Proxy Robots

If you’re attending this year, look out for Tapquire’s on-site contest entry using  QR code badge scanning technology. It’s the latest in a number of innovative touch screen, data collection solutions, provided by the company and used by some of the world’s biggest brands including Aveeno, Harley Davidson, GlaxoSmithKline, Travelocity etc.

For more information visit: http://www.ideacityonline.com

Thinking outside the square with AVEENO®

We were majorly thrilled to have worked closely with Rouge Media Group’s Toronto office on an extensive 2 month feedback survey activation project for the AVEENO® brand of hair care products.

Rouge Beauty integrated Aveeno’s Active Naturals Shampoo & Conditioner Hair Care Collection within premium salons across 3 major Canadian cities to drive product trial & purchase. At Tapquire, we developed and executed the iPad feedback surveys with customised branding that reflected Aveeno’s natural philosophy.

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With an aim to reach style and beauty conscious women in a new and innovative way, Aveeno brand ambassadors presented the iPad surveys to female consumers following their salon treatments and instant feedback was collected regarding their preference of the Aveeno product vs. competitor brands.

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We’re thrilled to report that Tapquire’s face-to-face data capture platform using iPads, provided reliable consumer satisfaction metrics as well as a high impact media presence for the AVEENO® brand across Canada!

Tapquire – a Committed Brand Activation Partner

photo-1When Travelocity, one of the largest travel companies in the world wanted to turn their popular online game into a real life event with gnomes, fake snow, Nokia giveaways and tickets to Aruba, they looked no further than award-winning PR agency, Citizen Optimum to meet their brand activation needs.

And in turn, when Citizen Optimum wanted a fully customizable, branded and reliable tablet-based data capture solution for one of their biggest clients, they looked no further than Tapquire!

Combining the latest in tablet technology with a clever creative strategy and flawless execution, Travelocity was able to successfully pull off an experiential event at the Toronto Eaton Center, where people got to memorably interact with the Travelocity brand.

“We used Tapquire’s data collection tablets and software at our Hunt for the Gnome activation for Travelocity in January, 2013.  The activation was a huge success and having the tablets made collecting data from consumers both effortless and interactive.  The Tapquire team made the entire process easy for us and we would definitely recommend them to others that are looking to collect data at on-site activations” said Andre Poirier, Account Director,Citizen Optimum.

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Happy Holidays from all of us at Tapquire!

Our team at Tapquire would like to thank you all for the celebration of yet another momentous year for us, as we continue to build our resources and strengthen our offerings. We are very proud to have provided our awesome customers with great value and positive experiences throughout 2012 and we look forward to seeing you all again in 2013.

Have a great holiday season, full of laughter and cheer, and a wonderful New Year!

Tapquire + Harley-Davidson. Awesome Meets Awesome!

Canada’s biggest motorcycle showcase of the year, The Motorcycle Show, kicked off in Toronto this past weekend, and we couldn’t have been more excited! Not just because we are major motor heads, but because we teamed up with a motorcycle brand that’s needs no introduction whatsoever!

Harley-Davidson has been manufacturing motorcycles for over a century. That’s right, a century! We are tremendously pleased and honoured to be their data collection partner at The Motorcycle Show, a Canada-wide event, running across seven major cities, featuring the newest models from the biggest names in the industry!

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The lead capture for Harley-Davidson features a totally offline postal code lookup that pre-populates province, city and street name based on postal code. It also sends an email to the lead instantly with details of the dealership closest to their home. With our standard shortcuts, custom keyboards, images and branding the end result is a quick and interactive experience for the customer!

For those planning to attend upcoming shows, stop by the Harley-Davidson booth and take the interactive survey, powered by Tapquire on 8 customized iPad kiosks. All survey takers are entered into a draw to win a $1,000 Harley-Davidson gift card. Get out there!

For more information on tickets, location and hours see: http://www.torontomotorcycleshow.ca/

Helping GlaxoSmithKline Conduct Faster, Better, More Efficient Surveys

When GlaxoSmithKline, a global healthcare and pharmaceutical giant, needed a reliable solution to survey attendees at the 10th Canadian Immunization Conference in Vancouver, British Columbia, they looked no further than Tapquire’s tablet-based solutions for data collection.

The annual conference, organized by the Public Health Agency of Canada, promotes networking and knowledge sharing among leading authorities in immunization, researchers, policy makers, specialists and providers.

At their booth, GSK Vaccines with the help of Tapquire was able to successfully survey attendees and capture valuable feedback information about the immunization experience. GSK conducts valuable research that saves lives, and we take that sort of commitment very seriously by providing a reliable, secure and accurate data collection platform that will never let you down.